Recente literatuur over crowdsourcing

Djelassi, S., & Decoopman, I. (2013). Customers’ participation in product development through crowdsourcing: Issues and implications. Industrial Marketing Management, 42, 683–692.

Krush, M. T., Agnihotri, R., Trainor, K. J., & Nowlin, E. L. (2013). Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards. Industrial Marketing Management, 42, 2013, 824–835.

Nishikawa, H., Schreier, M., & Ogawa, S. (2012). User-generated versus designer-generated products: A performance assessment at Muji. International Journal of Research in Marketing, 30, 160–167.

Poetz, M. K., & Schreier, M. (2012). The value of crowdsourcing: can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256.

Sisodiya, S. R., Johnson, J. L., & Grégoire, Y. (2013). Inbound open innovation for enhanced performance: Enablers and opportunities. Industrial Marketing Management, 42, 836–849.

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